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Every year, thousands of Amazon seller accounts are suspended just because of the fake reviews. Very often, online resellers seek gains by putting fake reviews on their products from people who didn’t even have purchased their products. This is very important to remember that Amazon smart enough to track all the activities that are related to your Amazon seller account.

For stress free selling via Amazon, knowledge is the key, which is why it is always suggested to know everything about the rules and read the policies carefully.

What Is Review Manipulation?

Amazon review manipulation is when you are being accused of doing something wrong to obtain positive reviews by sellers. Whether you pay someone to place a positive review or gift a particular product for free to seek a positive review in return, obtaining fake reviews may be a trouble. Review manipulation can be direct or indirect. False or misleading reviews fall under “direct review manipulation,” while offering free or discounted products in exchange for a positive review fall under “indirect review manipulation.”

Amazon is very strict about the reviews you get from the buyers. The reviews must be genuine and from the real buyers. All the details about reviewer are reviewed by Amazon to make sure that it is placed by an authentic buyer.

In the event of obtaining fake reviews or manipulating the buyers’ decision may result in immediate account suspension on Amazon. However it is not just the end, you have the right to apply for Amazon sellers account reinstatement, which may be done by a persuasive Plan of Action or appeal. A detailed plan of action describes your understanding and current compliance of Amazon’s current policies. 

This must include all the corrective measures to ensure compliance with policies by Amazon. A strong action plan that includes your compliance with Amazon policies offers a chance of a quick reinstatement.

How to Draft a Drafting a Strong Plan of Action to Reinstate Account?

It is important to remember that you are always responsible, even when the situation is seemingly out if your control. This is what makes it important to follow these steps to create a strong plan of action to reinstate your Amazon seller account:

• Review the reason for your Amazon seller account suspension. You must review the reasons of suspension. This ensures that you understand the policies and something that you can do better that would have prevented the problem.
• Mention what you have already done to remedy the complaint. You may have removed the fake review.
• Explain what changes you have made to ensure that your business has changed its method of obtaining positive reviews from the buyers.
• Your Plan of Action is an exercise in persuasive writing, so it is important that you review your words carefully to ensure draft a plan of action to reinstate your account.
• One important thing here is that you must keep it short and concise. You may use bullet points so that the reader can quickly and easily understand the root cause of the problem.